Facebook plans to launch the first smartphone created to showcase its social network on Thursday. The phone will be built by HTC and run a version of Google’s Android software, according to the New York Times.
The phone will reportedly display the users’ Facebook screen as soon as it is turned on.
Facebook’s business strategy is to persuade people to congregate around its social network as much as possible and eventually show them more ads. That is why, over the last year, Facebook has been revamping its organization to be “mobile first.” Every team at Facebook is involved somehow in its mobile products. And the company has recruited engineers who specialize in mobile phone development, including former Apple employees who worked on the development of the iPhone.
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