Ad has secret anti-abuse message only visible to kids

Posted at 1:28 PM, May 07, 2013
and last updated 2013-05-07 13:28:38-04

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time. That’s according to a recent report from

The ad has a lenticular top layer, according to the report, which shows different images at varying angles. So when an adult—or anyone taller than four feet, five inches—looks at it they only see the image of a sad child and the message: “sometimes, child abuse is only visible to the child suffering it.” But when a child looks at the ad, they see bruises on the boy’s face and a different message: “if somebody hurts you, phone us and we’ll help you” alongside the foundation’s phone number.

Read this entire article from