The Norfolk Admirals celebrated winning the Calder Cup with a parade on Granby Street and festivities at the Scope plaza.
Bars and restaurants along Granby Street were also celebrating the increase in business the Admirals' winning season has brought this year.
Maurice Driver, a manager at Baxter's Sports Lounge, says as the season progressed, more and more fans poured in before and after the games.
On game days, Driver says "This place is packed. Usually you know we don't have a chair or anything available. The kitchen is backed up!"
Driver says the longer season has given business a boost at a time when it typically slows down.
"Usually in the summer time, Norfolk starts to slow down but because of the Admirals and the excitement, it has generated a lot of business for us. It actually has sustained us a little further into the summer for business," Driver commented.
Business even got a boost when the team played games 3 and 4 of the Calder Cup in Canada.
"When they had it on the TV on WGNT 27, we actually had the first game where we were full," Driver said.