Report: Chuck E. Cheese gets makeover

Posted at 7:54 AM, Jul 04, 2012
and last updated 2012-07-04 07:54:52-04

According to a report from, Chuck E. Cheese is getting a total makeover.

The report says the company that operates the chain of children’s pizza restaurants is retiring the giant rodent’s outdated image – and the man who voiced its character for nearly two decades. CEC Entertainment Inc. says it plans to launch a national ad campaign Thursday with a revamped image of Chuck E. Cheese as a hip, electric-guitar-playing rock star.

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