Who doesn’t want more bacon in their life?
Kraft Foods Group has successfully infused its Philadelphia Cream Cheese with bacon.
The product, which contains bits of bacon, took nearly two years to develop.
The new product combines the Philadelphia product with another of Kraft Foods’ other iconic brands, Oscar Meyer.
“Bacon is a hard flavor to get just right,” Chris Hjorth, senior director for Philadelphia, told AdAge.
“Cream cheese plays in the morning occasion primarily. Putting together Philadelphia and bacon was a perfect match,” Hjorth said.
The company is expected to begin marketing the new product next year.