Disney raises theme park ticket prices, again

Posted at 12:19 PM, Feb 23, 2015
and last updated 2015-02-23 14:57:54-05

NEW YORK (CNNMoney) -- You've got to pay more to play in the Magic Kingdom, because Walt Disney just raised its ticket prices again, breaking the $100 mark.

A one-day ticket to the Walt Disney World Resort's flagship theme park, the Magic Kingdom, now costs $105, up from $99. Prices had been jacked up by $4 just last year.

The price of admission applies to anyone 10 years and older entering the Orlando-area theme park. Younger children, aged 3 to 9, pay $99.

Prices also increased for the other Disney World theme parks -- EPCOT, the Animal Kingdom Park and Hollywood Studios -- to $97 for visitors aged 10 and older, compared to $94 last year.

The price hikes seem to be working for parent company Walt Disney World Resorts, which reported a 7% increase in revenue year-over-year, largely from its parks.

"Increased guest spending was primarily due to higher average ticket prices for admissions at our theme parks," Walt Disney Company said in a financial report.

A Disney spokeswoman said the "vast majority" of visitors buy the multi-day passes, which can knock the price down to $96 per day for a two-day ticket, or $63 per day for a five-day ticket.

She also said that a ticket for a single day at Walt Disney World buys 16 hours of entertainment.