Amazon reveals crazy deals ahead of ‘Prime Day’

Posted at 12:07 PM, Jul 14, 2015
and last updated 2015-07-14 12:26:41-04

NEW YORK (CNNMoney) — Get a glimpse of shopping heaven.

Amazon is teasing some of its major deals just hours ahead of the kickoff of “Prime Day” — its 24-hour sales-a-thon that is set to begin at 12:01am Wednesday.

Amazon’s peek comes after Walmart announced sales of its own on the same day that will be filled with what it calls “atomic specials” and thousands of deals.

Amazon’s special savings day on Wednesday is to commemorate the company’s 20th anniversary and is being promoted as having “more deals than Black Friday.”

Some of the discounts revealed Tuesday include a 40-inch TV for $115, savings of up to 70 percent on top kitchen brands, an Amazon Fire HD 7 tablet for $60 off (regularly retails for $139), over 50% off two Nikon COOLPIX cameras, and an iRobot Roomba Pet Vacuum Cleaning Robot for under $300, for a savings of at least $99 and possibly more depending on the model.

The sales are available only to Amazon Prime members but Amazon is currently offering the membership, normally $99 a year, for free as a 30-day trial.

Shoppers will be privy to enticements such as “Lightning Deals” and “Deals of the Day” throughout Wednesday and will receive free and unlimited two-day shipping.

Prime Day will also allow members the chance to win from $1,000 to $25,000 in Amazon gift cards and tickets and a trip to the season two premiere of Transparent, an Amazon original show.

In addition to announcing its own sale, Walmart criticized Amazon for only opening the sale to Amazon Prime members. Amazon shot back, questioning the logic of retailers who make prices cheaper for online versus in-store shoppers.