Every day, more than six teens lose their lives to a fatal car crash making car accidents the number one killers of teens in America.
News anchor Katie Couric and Michelin North America are combining forces during National Teen Driver Safety Week (Oct. 18-24) to encourage safe-driving behaviors.
Michelin North America, a tire manufacturing company, conducted a survey that showed good advice from parents is better than a driver’s education course for new drivers.
Michelin is now encouraging Americans to share their best safe driving advice with the hashtag #SharingSafety.
“We want to draw people into a national conversation about road safety during National Teen Driver Safety Week,” said Pete Selleck, chairman and president of Michelin North America. “Sharing even simple tips like how to maintain tires could mean the difference between life or death.”
The #SharingSafety campaign kicked off with a video featuring Katie Couric, who shares her safe-driving story and her best on-the-road advice.
Michelin hopes that crowdsourcing and getting advice from platforms including Facebook, Twitter and Instagram will save lives of teens behind the wheel.
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