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Calvin Klein faces backlash after ‘upskirt’ ad

By: Web Staff

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Calvin Klein has come under fire for their latest ad featuring an up-the-dress photo of 22-year-old model Klara Kristin in her underwear.

The company posted the picture, taken by photographer Harvey Weir, on Instagram Tuesday.

View this post on Instagram

Take a peek: @karate_katia, photographed by @harleyweir for the Spring 2016 advertising campaign. #mycalvins

A post shared by CALVIN KLEIN (@calvinklein) on May 9, 2016 at 3:45pm PDT

The ad is part of the “I __________ in #mycalvins” campaign, where models insert their own words into the blanks.

The ad received a lot of negative responses on Twitter:

@CalvinKlein kids are learning its ok to look up skirts… they see these pics.. and ads… terrible.. just saying.

— laura (@thiswildflowr) May 12, 2016

@CalvinKlein this ad is so wrong. You're pathetic if this is what you need to do to attract customers now..

— m.a.wuebker (@ammamaw) May 11, 2016

@CalvinKlein awful ad. Your concept looks predatory. This "upskirt" photo invites men to do this to women. Disrespectful.

— Lexistential (@lexistential) May 11, 2016

I get that @CalvinKlein likes to "go there", push the envelope and show too much skin but this is just creepy and too far. Not ok in my book

— Jenna (@Jenna4Trump) May 11, 2016

Despite the negative attention, Calvin Klein has not taken the picture down from their Instagram or Twitter.

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Calvin Klein faces backlash after ‘upskirt’ ad

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