RICHMOND, Va. – Where Virginia residents get their spirits, mixers, shots, and tequila, they can now pick up some Virginian pride merchandise. Virginia is for Lovers merchandise will share space in the four premier ABC stores in the state.
The new items will don the state’s famous logo, “Virginia Is For Lovers”, and will include:
• Black twill baseball-style hat ($14.99)
• Clear shot glass ($4.99)
• Shooter glass ($5.99)
• Pint glass ($9.99)
• Travel tumbler ($11.99)
The Virginia Tourism Corporation and Virginia ABC are partnering up to sell this state merchandise in the ABC stores was brought about due to legislation passed in the 2016 General Assembly and signed into law by Governor McAuliffe earlier this year.
“Virginia ABC is proud to stock the shelves of its premier stores with Virginia is for Lovers products and especially pleased to be able to once again partner with Virginia Tourism on a retail project,” said Virginia ABC Chairman Jeffrey Painter.
Virginia ABC is stocking the special display shelves of these four premier stores:
- Williamsburg located at 1244 Richmond Road
- Leesburg located at 506A Fort Evans Road N.E.
- Virginia Beach located at 1612 Laskin Road, Suite 774A
- Short Pump located at 3450 Pump Road Suites 21-22
“Partnering with Virginia ABC once again is a great way to showcase why Virginia is for Spirits Lovers,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “This partnership is a great way to highlight our premier spirits and wine products, while also connecting the consumer to travel in Virginia.”
The “Virginia Is For Lovers” items chosen for sale are also available online at www.thevastore.com.