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Rita’s giving away free Italian ice on first day of spring

Posted at 8:55 AM, Mar 19, 2017
and last updated 2017-03-19 08:55:53-04

VIRGINIA BEACH, Va. – Rita’s Italian Ice is treating every customer to free Italian ice in honor of the first day of spring.

The company has been doing the tradition for over 20 years.

In 2016, Rita’s gave away almost 1 million cups of Italian ice in a nine hour period.

The offer will last from noon to 9 p.m. on Monday, March 20 at any local Rita’s.