Norfolk Admirals reveal new logo

Posted at 1:03 PM, Jun 01, 2017
and last updated 2017-06-01 18:58:40-04

NORFOLK, Va. - The Norfolk Admirals revealed their new logo on Thursday!

The Admirals recently became the new ECHL affiliate of the Nashville Predators.

Their new logo is the fifth in the team's history.

As the Admirals prepare for the 2017-18 season, the club made the new emblem available to the general public at an announcement with City of Norfolk Mayor Kenneth Alexander at Norfolk’s new Waterside District.

New Norfolk Admirals logo

Both the team’s original logo from 1989 and the primary emblem of the United States Navy influenced the logo, which will serve as the club’s primary mark effective immediately.

In specific, the new design has several unique characteristics that continue veteran traditions of the organization and establish new ones.

A nautical rope is featured around the outside of the logo, embracing yet another tie to the naval region.

The original 1989 Hampton Roads Admirals logo remains in tact in the center of the new crest, however the navy blue and gold colors have been reversed.

Five stars signify grade of Fleet Admiral, which was given to the highest-ranking officer in the US Navy.

The new uniforms will be revealed in July.

Previously, the team used the battleship logo since the 2004-05 season.

From 1989-90 through 1994-95, when the team was still the Hampton Roads Admirals, and during their original stint in the ECHL, the team’s logo was a gold anchor surrounded by five gold stars on a circular navy blue background.

From 1995-96 through 1999-00, the logo featured a large gold anchor with the team’s name crossing through it.

For the 2000-01 season, the Hampton Roads Admirals moved up to the AHL and changed their name to the Norfolk Admirals and their logo changed again, this time combining their two previous logos. From 2000-01 through 2003-04, the logo featured five gold stars on a navy blue circular background with the team’s name crossing through it.

The battleship logo introduced in 2004-05 features a black battleship firing hockey pucks. The team’s name along with five gold stars appear under the ship.


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