VIRGINIA BEACH, Va. - Something in the Water is coming back to the Oceanfront in 2020, but many details still need to be laid out.
The general consensus of the Virginia Beach City Council's hour-long briefing Tuesday was that last year's festival was nothing short of a success, bringing in millions for the city. After breaking down the total economic impact, one of the presenters noted that each city in Hampton Roads benefited from the event.
In 2019, 25,000 tickets for the first Something in the Water music festival sold out in the first 20 minutes of going on sale. After surveying festival-goers, 86% said they would likely return next year.
Things city leaders say could be improved include communicating sooner, developing local artists and improving parking and transportation. They have six months to work out all of the kinks.
Festival organizers are already planning for the event, which is scheduled for April 20-26, 2020. A major announcement is planned for Monday, October 14, and tickets are expected to go on sale that weekend.
The lineup for next year's festival will be announced in November, but exact dates are unknown.