Coast Live


Holiday Shopping Trends on Coast Live

Posted at 12:50 PM, Nov 18, 2020

HAMPTON ROADS, VA - Each year, Cotton Incorporated’s Lifestyle Monitor survey asks buyers how they plan on tackling gift giving to offer brands and retailers a preview of their shopping intentions.

• More than 2 in 5 consumers (44%) plan to shop for their holiday gifts in physical stores.
• A significant 20% of holiday shoppers say they do not plan to purchase gifts in-store.
• The majority of consumers (57%) say they would like to receive clothing as a gift this holiday season.
• T-shirts top the apparel gift list (nearly 60%).

Melissa Bastos, Director of Consumer Market Research for Cotton Incorporated has more details.

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