HAMPTON ROADS, VA - Each year, Cotton Incorporated’s Lifestyle Monitor survey asks buyers how they plan on tackling gift giving to offer brands and retailers a preview of their shopping intentions.
THE 2020 SURVEY REVEALS:
• More than 2 in 5 consumers (44%) plan to shop for their holiday gifts in physical stores.
• A significant 20% of holiday shoppers say they do not plan to purchase gifts in-store.
• The majority of consumers (57%) say they would like to receive clothing as a gift this holiday season.
• T-shirts top the apparel gift list (nearly 60%).
Melissa Bastos, Director of Consumer Market Research for Cotton Incorporated has more details.
For more information please visit lifestylemonitor.cottoninc.com.