Kroger donates $22K of much-needed poultry to Virginia Peninsula Foodbank

Raw chicken legs
Posted at 7:36 PM, Apr 09, 2020
and last updated 2020-04-09 19:36:42-04

HAMPTON, Va. - The Virginia Peninsula Foodbank just got another huge donation.

With fresh meats and poultry in high demand, Kroger Mid-Atlantic sent eight pallets of chicken - worth more than $22,000 - to the food bank. The donation comes at a time when the organization is seeing a dramatic increase in need due to the coronavirus pandemic.

“We’re doing what we can to help the people and organizations that keep the community fed and healthy. We know they’re struggling with the rise in need and we’re looking for creative solutions to give back,” said Allison McGee, corporate affairs manager for Kroger Mid-Atlantic. “When we learned about the fresh product available to donate, we had to move fast and we knew there was a great need at Virginia Peninsula Foodbank.”

Kroger's donation comes not long after Hampton native and current Los Angeles Chargers quarterback Tyrod Taylor donated $25,000 to the food bank. The Virginia Tech alumnus' gift was from the Tyrod Taylor Foundation to purchase a truck load of nutritious food for those who are currently experiencing food insecurity.

“As we see new faces of hunger during this challenging time where lives and incomes are disrupted, having healthy food on hand is essential in responding to increased requests for food assistance, said Karen Joyner, chief executive officer at the Virginia Peninsula Foodbank. “Kroger has always been a strong partner of ours in the fight against hunger, and we remain genuinely grateful that they continue to support our mission when we need them most.”

In addition to this donation, Kroger is sponsoring a matching campaign to help feed children in the greater Peninsula area who are no longer receiving meals at school. For every $10 given, Kroger will match the donation up to $10,000. With every $20 donation, the food bank is able to provide 80 meals to those in need.

As part of Kroger’s Zero Hunger Zero Waste mission, Kroger established the Zero Hunger | Zero Waste Foundation that allows customers to give back to food insecure communities by donating at the checkout or choosing to roundup their purchases to the nearest dollar at every self-checkout lane. Click here to learn more about the foundation.

Click here for full coronavirus coverage.