Virginia ABC announced Tuesday that they will not run their usual promotions through the end of 2020 including Black Friday and Cyber Monday.
Virginia ABC CEO Travis Hill says that a combination of factors has led the company to move away from most of their usual promotions, including Door Busters, Spirited Thursdays, Black Friday and Cyber Monday.
ABC says the COVID-19 pandemic has caused various distilled spirits suppliers to have inventory challenges, making it difficult to forecast which products will be impacted and for how long.
Hill said in a statement:
It wouldn’t be fair to our customers to offer our usual holiday promotions and have a number of products out-ofstock. Additionally, we are in the final stages of a project that began more than a year ago to transition to a new data center that is expected to upgrade our technical capabilities in many areas, including our website. We are halting all short-term promotional sales offered online until we can stabilize our systems in the new data center and can ensure the website is ready for a cyber event that delivers an experience that is up to all of our standards. We also believe that holding one-day sales, whether online or in-store, adds further strain on our customers and employees.
The company says they are concerned that the sales will create a lack of social distancing.
They say to keep checking online for updated information on when additional savings will be available.
Monthly front counter display and Mini Monday promotions will take place as planned.
Virginia ABC says they are set to begin planning for the Summer Cyber Sale in early 2021.
