Hooters launches new marketing campaign

Posted at 10:49 PM, Aug 06, 2012
and last updated 2012-08-06 22:49:05-04

The restaurant chain Hooters is launching a new marketing campaign with the hope of attracting not just men.

Hooters is executing a three-to-five-year plan to revitalize the brand.

The chain is unveiling a host of new menu items that include nearly 30 salads, burgers and more varieties of chicken wings.

The chain is also remodeling up to 25 locations each year with a more contemporary look.

The goal is to get more families and women to come out and eat.