The Price is Right is looking for one good man.
For the first time ever, the longest-running game show in history is looking to hire a male model.
He'll work alongside the ladies who show off the prizes from coats to washer and dryer sets to new cars.
The search begins at the end of this month with an open casting call in Los Angeles.
Applicants will have to demonstrate a talent for speaking and the ability to pose and demonstrate products.