Report: Skechers “Daddy’$ Money” sneakers line for teens causes concern

Posted at 10:39 AM, Mar 01, 2013
and last updated 2013-03-01 10:39:43-05

A recent report says a line of Skechers shoes is being questioned by parents.

According to, Skechers, the Manhattan Beach footwear maker, has a new line of shoes targeted at teen girls, retailing at stores such as DSW and Dillard’s.
Sounds normal, until this: The collection is called “Daddy’$ Money.”

The report goes on to say that the sneakers have hidden 2-inch wedges. Designs include animal prints and lips, with names such as “Gimme Megabucks,” “Gimme Wicked” and “Gimme Mucho Dinero.” An accompanying video features singers crooning about “daddy’s girls” with sound effects like a cash register’s “cha-ching.”

What do you think about these shoes? Fun and stylish? Or is this sending a bad message to young people?

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