Virginia Beach, Va. --Starting next month, most people who use Cox cable will see an increase in their monthly bill, more money that people are sick of paying.
"It just seems like it consistently goes up," said Chris Stevens, who subscribes to Cox.
"It doesn't make any sense to me. We get the same thing but we have to pay more? And they do it all the time," said Victoria Sears, another Cox customer.
Depending on what you're already paying extra for will determine how much more you pay on your bill.
The biggest changes are to the Variety and Latino Paks which are at least doubling, with an increase of five dollars.
Some of the other packages are going up a few dollars a month.
Stevens says he'll have to decide if it's worth it. His family has already changed their plan to keep the cost down.
"To try to monitor it, we recently shut off our home phone. We just use cell phones to keep the bill down," said Stevens.
Emma Inman with Cox says the reason behind the increase is mainly because they're paying more for programming.
"We pay hundreds of millions of dollars annually to programmers like ESPN and we also pay local programers for their programming content," said Inman.
Not everyone will see a difference in their bill. About 14 percent of customers who subscribe to Cox's lower cable tiers won't see any change, and two of the options are actually going down a few dollars.
But people who will be paying more, say the increase is making them think twice about what they're paying for.
"I have other bills as well, sometimes it makes you just want to get Netflix or go to Blockbuster or Redbox and just rent some movies," said Sears.
The changes will go into effect on April 2.
