Company says they’ve reinvented candy without the junk

Posted at 7:56 PM, Apr 09, 2013
and last updated 2013-04-09 19:56:56-04

Unreal Candy says it’s “reinvented candy without the junk.” It doesn’t use artificial colors and ingredients such as hydrogenated oils to produce its “unjunked” sweet treats. It’s promoted by celebrities like supermodel Gisele, football ace Tom Brady and actor Matt Damon.

Unreal Candy offers alternatives to iconic candies. Consumer Reports did blind taste tests to see how they stack up.

Unreal’s Candy Coated Chocolates went up against plain milk chocolate M&M’s. Their unusual color actually comes from beetroot, turmeric, and purple cabbage juice. They were both good, but the M&M’s were definitely sweeter.

Unreal’s Chocolate Caramel Nougat bars battled Milky Way. The Peanut Nougat bars took on Snickers. Candy Coated Chocolates with Peanuts went up against Peanut M&M’s. And Unreal’s Peanut Butter Cups fought it out with Reese’s. In those categories, Consumer Reports found that Unreal’s candies were good, but most weren’t as flavorful.

As for claims that Unreal Candy is better for you, Consumer Reports found that they have comparable calories and fat to their “junk” counterparts. The bottom line: If you want to indulge in a treat and avoid artificial ingredients, Unreal’s candies could be worth a try.

Consumer Reports says it’s interesting to note that Unreal Candy’s website points out that fruit, such as an orange, is a better nutritional alternative to candy.