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Budweiser introduces the “Buddy Cup”

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Posted at 2:31 PM, Apr 29, 2013
and last updated 2013-04-29 14:31:16-04

Budweiser Brazil has introduced the “Buddy Cup,” integrated with Facebook so when you bump glasses to toast with someone, you become their Facebook friend.

When drinkers receive a cup, they scan a QR code on the bottom of the cup, connecting it to their Facebook profile.

Budweiser plans to use the cups at branded events like concerts and festivals.