Blogger fights back against Abercrombie and Fitch’s negativity

Posted at 10:02 AM, May 23, 2013
and last updated 2013-05-23 10:02:27-04


A blogger is fighting back against Abercrombie & Fitch after CEO Mike Jeffries recent comments about the store’s refusal to sell any sizes bigger than a large and only wanting the “All-American kid with a great attitude and a lot of friends” to represent the brand.

Baker posed for ads of her own, posing topless with a male model, and a reinterpreted definition of the brand’s A&F letters – Attractive & Fat.

“I don’t really care what Abercrombie really truly thinks about this, to be honest with you. I don’t have the energy to dislike Mike Jeffries,” she said during an interview with Omg! Insider. “There’s so much negativity in the world, it doesn’t need to be perpetuated.”

Baker has also written an open letter to Jeffries on her website, the Militant Baker, criticizing the company for its narrow views.