Wendy’s readies Pretzel Bacon Cheeseburger

Posted at 1:55 PM, May 30, 2013
and last updated 2013-05-30 13:55:24-04

Wendy’s is betting you’ll like a new burger, specifically a Pretzel Bacon Cheeseburger.

The restaurant chain began testing the burger in a few markets recently, and is staying quiet about when it may launch nationwide, according to The Columbus Dispatch.

That didn’t stop analysts at Janney Capital Markets from raising their rating on Wendy’s from ‘neutral’ to ‘buy’ based on the future prospects of the burger.

“Our industry sources inform us that when the Pretzel Bacon Cheeseburger was in test, its performance ranked amongst the best of any Wendy’s test items from the last 20 years,” the Janney analysts said. This suggests that the potential rewards outweigh the risks of buying Wendy’s shares for the next several months, they said.

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