Maker’s Mark has a new plan to boost the tight supply of its whiskey, and you could say they’re scraping the bottom of the barrel this time.
With the years required to age bourbon, distillers have to predict the market far in advance, and the company has had trouble meeting demand.
The company plans to rinse its bourbon barrels to get as much liquor out of them as possible in yet another effort to keep up with demand, according to Courier-Journal.com.
The “state-of-the-art rinse process” would be part of a plan for $8.2 million in upgrades at its Loretto, Ky., distillery.
The move comes less than four months after Maker’s Mark announced a plan to add more water to the bourbon, which would have decreased its alcohol content, but stretched supply to meet strong demand worldwide. The company quickly backed away from that idea after a backlash from customers.