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Apple rolls out revamped Macs

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Posted at 2:32 PM, Jun 10, 2013
and last updated 2013-06-10 14:32:14-04

By Doug Gross and Heather Kelly

CNN

SAN FRANCISCO (CNN) — Apple is introducing revamped MacBook Airs with “all-day battery life” and offering a peek at the most powerful computer the company has ever made.

At Apple’s annual Worldwide Developers Conference on Monday, Apple senior vice president Phil Schiller provided a “sneak peek” at the new Mac Pro, a desktop that is Apple’s fastest computer. In a teaser video, the new Pro looked like a shiny cylinder and, according to Schiller, will double the performance of the current model, launched three years ago.

“Can’t innovate any more, my ass,” Schiller told the audience, in a jab at analysts who have said Apple is being surpassed by companies like Samsung and Google in the rollout of bold new products.

The new Pro will be released later this year and will be designed and assembled in the United States, Schiller said

The 11-inch version of the MacBook Air will go from 5 hours to 9 hours of battery life, Schiller said, while the 13-inch version will go from 7 hours up to 12. Schiller said the new models will have faster Wi-Fi connections and faster graphic loads.

They began shipping Monday, with the 11-inch Air beginning at $999 and the 13-inch starting at $1,099 (that’s a $100 break on the 13-inch).

In a departure, Apple’s next Mac operating system will not be named after a cat. Instead, the 10th iteration of OS X will be called Mavericks, named for a popular surfing spot in northern California. (Previous version names have included Mountain Lion, Snow Leopard, Tiger, Lion and Cheetah).

Among the system’s new features will be Maps, previously a mobile-only product, and iBooks, which will let users read books they buy from the App Store on multiple devices.

Other features demoed by Apple vice president Craig Federighi included color coded tags, a multi-display set up for more than one screen and integration with Apple TV. He said internal tweaks have been made to make the system faster and to conserve battery life.

The new system will be available in the fall.

In opening the keynote, Apple CEO Tim Cook noted the company’s online App Store has served up 50 billion downloads in its five years of existence. He said there are 900,000 apps in the store, 375,000 of which were designed for the iPad.

“Just a few hundred from those other guys,” he said, in an apparent swipe at rival tablets that run Google’s Android system and others.

He also said the App Store has 575 million accounts — “more accounts with credit cards than any store on the Internet that we’re aware of.”

The keynote marks Apple’s first major product event in nine months.

During the address, Apple also is expected to unveil an update to its iOS mobile operating system, a new “iRadio” streaming music service and possibly an Apple TV update.