Like chicken and waffles? Popeyes has a new meal for you.
The chicken chain is branching out from its Louisiana roots and offering Chicken Waffle Tenders – boneless chicken strips with a waffle batter, served with a honey maple dipping sauce.
The combination was inspired by the dietary habits of jazz musicians in Los Angeles during 1940s and 50s, according to Advertising Age.
An ad campaign supporting the product launches on Monday.
Dick Lynch, chief global brand officer at Popeyes, explained that players finished so late that if they wanted a meal, restaurants and diners would still have fried chicken available while prepping waffle batter. The combination of chicken and waffles has tough-to-trace origins, but this part of its history resonated with Popeyes. And the pairing is apparently experiencing a revival.
The product is the first in what will be a series of limited-time “flavor proliferations” of the chicken tenders the chain introduced last year. Mr. Lynch declined to name future offshoots, but said the success of the chicken tender waffles will help determine how many there will be.