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McDonald’s must get rid of 10 million pounds of Mighty Wings

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Posted at 10:27 AM, Dec 20, 2013
and last updated 2013-12-20 10:27:07-05

Some wings just won’t fly – and that may mean a deal for McDonald’s customers.

The fast food giant bought 50 million pounds of chicken wings for its limited-time Mighty Wings promotion, but approximately 20% of that inventory remains because the chain was unable to sell enough, according to the Wall Street Journal.

10 million pounds remain in frozen storage and will be discounted in a new promotion.

The chicken wings, which had been criticized for being too expensive and spicy, are going to return at a discount to the previous offer of three for $2.99, the person said.

When Janney Capital Markets analyst Mark Kalinowski surveyed McDonald’s franchisees in October, many of them commented on how poorly the wings were selling because they were priced well above competitors’ offerings.

“Mighty Wings are proving once again that we can’t sell premium items in large numbers because we still have the Dollar Menu,” one franchisee said in the anonymous survey.

Read more at the Wall Street Journal