A new study says Pinterest’s popularity has surged in the United States in the last year, particularly among women.
The study from Pew Research says the social bookmarking service is now used by more than one-fifth (21%) of American adults.
The data suggests that Pinterest shows strong growth among women in particular. One-third of women in the United States now use Pinterest.
The Pew statistics are based on surveys of 1,445 Internet users in the U.S., a relatively small sample size, though one that a Pew rep says is “quite sufficient” to be representative of trends in the country.
For the first time, Pew released a detailed matrix breaking down the most common overlaps between the major social networks: