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New “Greater24 I Will challenge” empowers citizens to take action in their communities

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You’ve heard many complaints about what’s wrong in society, but how many people are really taking action to do something about it?

That’s the question the Professional Association of Businesses is posing to citizens through their social initiative called Greater24. They’re encouraging those who want to do something to make communities across the globe better.

They’ve created what’s called the “Greater24 I Will Challenge,” which allows citizens to voice their opinions about specific things in their communities that they’d like to see improved. It also gives them the opportunity to actually do something about it.

One woman wanted to see businesses in her neighborhood thrive, so she promised to spend her money in these establishments. Another woman wanted to give little girls suffering from Alopecia, a condition that causes hair loss, a special spa day to boost their self-esteem. Yet another citizen wanted to become more socially diverse so he pledged to make an effort to speak with someone who was of a different nationality.

The initiative was started by the PAOB association and was inspired by the actions taken by its members to support their local communities.
This summer, the PAOB conducted their back-to-school event called the Envision Youth School Supply Give-A-Way that helped Norfolk families prepare for the new school year and was supported by Norfolk Vice Mayor, Angelia Williams.

Greater24 is on the move as a universal social initiative that encourages people to do positive things for themselves and their communities every day, working to make society better every 24 hours.

Elizabeth City and the City of Norfolk have joined with Greater24 in working to make stronger communities. This association’s campaign aims to revitalize and educate citizens both locally and overseas.