In their largest product launch since 2010, Mars Chocolate North America announced Thursday that M&M’S Crispy will be returning to stores nationwide in January 2015 after a 10-year hiatus.
The company says over the past 10 years, they’ve received phone calls, petitions, Facebook posts, and countless other pleas to bring back the product.
M&M’S Crispy were originally introduced as a limited-edition item in 1998 and discontinued in 2005. The candy features a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This crispy, crunchy and delicious treat is slightly larger than the original milk chocolate variety.
While originally in a bright blue bag, the new M&M’S Crispy will be featured in a new, bright green bag.
According to records in Mars Consumer Care, M&M’S Crispy is the No. 1 Mars variant no longer on the market requested to be “brought back.”
“When M&M’S fans talk, we listen. And consumers have made it clear that M&M’S Crispy are so irresistible, we had to bring them back,” said Seth Klugherz, Senior Director, M&M’S Chocolate Candies. “We’re sure existing fans will be thrilled to see M&M’S Crispy back in stores coast to coast, but we’re just as excited to introduce this delicious product to a new generation of chocolate lovers.”
M&M’S Crispy will be available in early 2015 at retailers nationwide in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.).
For more information, visit the M&M’S Brand Facebook page at www.facebook.com/mms