BENTONVILLE, Ark. — Wal-Mart came under fire Monday after it appeared to be targeting plus-size women searching for Halloween costumes by selling “Fat Girl Costumes” on its website.
The company has since re-directed the ‘Fat Girl’ page www.walmart.com/c/kp/fat-girl-costumes to point to the ‘Women’s Plus Size Halloween Costumes’ section of the site, but not before screenshots of the offending page spread all over the internet.
“Female Vampire,” “Saloon Girl” and “Queen of Hearts” were some of the costumes being sold in the “fat girl” section.
The website has several similar categories such as “plus-size” and “adult plus,” leading to some people assuming Wal-Mart has multiple names for the category in hopes of better rank in search results.
A Wal-Mart shopper sent Jezebel a screenshot of the costumes. At least one Twitter user complained to Wal-Mart earlier this month and questioned whether labeling the costumes as “fat girl” costumes is appropriate.
