Walmart customers using the price match promotion have tricked the company into selling $400 PlayStation 4 consoles for less than a quarter of their retail price.
Using third-party sellers on Amazon, Walmart customers were able to purchase PlayStation 4s for as low as $90, CNBC reports.
On Nov. 13, the company announced it would price-match select online retailers, including Amazon. However, any Amazon user with a registered selling account can create authentic-looking pages and list items “for sale” online.
According to the Walmart policy, customers were required to show the cashier a screenshot of the sale page to request the price match.
Walmart’s online price match policy states, “We’re committed to providing low prices every day, on everything. So if you find a current lower online price from an online retailer on an identical, in-stock product, tell us and we’ll match it.”
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According to CNBC, some employees apparently did not verify the legitimacy of the online prices, as many customers have reported being able to purchase the PlayStation 4s for $90.
On social media, customers posted pictures of receipts showing that Walmart accepted and price-matched the fake Amazon listings.
On Wednesday afternoon, a Walmart spokesman told CNBC that the retailer’s policy has been updated. Stores will no longer honor prices from “marketplace vendors, third-party seller, auction sites or sites requiring memberships.”
“We can’t tolerate fraud or attempts to trick our cashiers,” Walmart said in a statement to CNBC. “This kind of activity is unfair to the millions of customers who count on us every day for honest value.”
