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Vine launches kid-friendly app

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Posted at 11:11 AM, Feb 02, 2015
and last updated 2015-02-02 11:11:21-05

(CNN) — Finding kid-friendly content on social media can be all twerk and no play. But Vine, the six-second video sharing app, has launched a standalone version called Vine Kids to filter out inappropriate posts for its tiniest users.

The premise is very similar to that of its older sibling, but the looping videos are strictly of the family-friendly variety, with the help of animated characters and adorable animals. Children can swipe left or right for new vetted videos and tap the screen for fun sound effects, according to Carolyn Penner, Vine’s head of communication and marketing. It’s currently available to download on iOS devices.

The online platform was acquired by Twitter in October 2012 and recently announced that it has more than 40 million registered users.