Virginia Beach, Va. – SweetFrog Enterprises has announced a marketing alliance with Live Nation Entertainment for sweetFrog to interact with fans and provide frozen yogurt offerings at Live Nation’s two amphitheaters in Virginia.
As part of this relationship, the sweetFrog mobile truck will be on site at concerts throughout the summer and brand ambassadors will offer free t-shirts and other prizes to concertgoers.
In addition, fans who choose the print-at-home option for their concert tickets will be offered a free 12 ounce frozen yogurt at their local SweetFrog shop.
“Over the past few years, the sweetFrog mobile trucks have been delivering our delicious offerings to fans across the country,” said Matt Smith, chief marketing officer for sweetFrog.
“While we know how much our fans love to visit sweetFrog shops, this mobile truck partnership allows us the unique opportunity to make our frozen yogurt a part of the consumer music experience,” Smith said.