Hampton, Va. - "I want the mothers out there to hear me and hear my broken heart, to understand this could be you. "
That's coming from Kimberly Bose and her husband Ken.
Their son, Joe Bose, was shot and killed Halloween weekend on 35th and Killam Street in Norfolk.
Joe was a journalism student at Hampton University.
"Come forward. You`ve ended a young man`s life that had so much promise. Just come forward and face what you`ve done," Ken told NewsChannel 3.
Nearly three weeks after his murder, the Bose family is desperate to know who's responsible for their son's death.
Police say they don't have any suspects or leads.
"I'm just begging people to pick up the phone. As a mother whose heart is shattered, who lost an excellent son, a good friend, a good student, a good journalist, who lost that child. Please pick up the phone and call the crime line," Kimberly said.
The family is offering a $10,000 reward if anyone's tips lead to an arrest and conviction.
Their plea is for you to take action against crime and call the Crime Line at 1-888-LOCK-U-UP or text 274637. You do not have to leave your name and can remain anonymous.