What makes the best Super Bowl ads?

Posted at 12:16 PM, Feb 05, 2016
and last updated 2016-02-05 17:24:40-05

Norfolk, Va. (WTKR) - Plenty of folks will be tuned to NewsChannel 3 Sunday to watch the Carolina Panthers take on the Denver Broncos in Super Bowl 50, but there will also plenty more tuning in just to see the commercials.

Vijay Mali is an Instructor of Marketing at Old Dominion University in Norfolk.

He says as viewing habits have changed over the years, the Super Bowl remains a platform for advertisers to show off and create a buzz.

"People have DVRs, most consumers don’t actively watch ads anymore. So the Super Bowl is almost like a showcase to show the best work around," Mali told NewsChannel 3's Todd Corillo Friday.

While many commercials are released or teased before the game itself, Mali says the increasing social media buzz is what advertisers are hoping to gain.

"The buzz factor is the most important. The reason that they spend so much money is to get that buzz. I think there’s less of a surprise element these days, but it’s more about getting people talking beforehand."

According to Mali, there are three main components to a great Super Bowl ad.

"Storytelling and then humor and then obviously social media connectivity," he said. "I think people connect to a story that is told very concisely in the 30 seconds or minute that a marketer has."

You can watch Super Bowl 50 and judge the commercials for yourself Sunday on NewsChannel 3.