Lane Bryant ad featuring plus-size models rejected by TV networks

Posted at 9:37 AM, Mar 11, 2016
and last updated 2016-03-11 09:38:02-05

Plus-size fashion retailer Lane Bryant's new ad has been rejected by multiple TV networks, including NBC and ABC.

The commercial, part of the retailer’s positive body image campaign, features Sports Illustrated cover girl Ashley Graham and other models. The networks didn’t specifically say what led to the ad’s rejection, although a Lane Bryant representative told People the commercial “holds nothing back.”

The commercial shows Graham kickboxing and posing nude with other models. One of the women is also seen breastfeeding. Sources hinted to TMZ that the ad was being scrutinized because it featured plus-size women. They noted that the networks have no problem showing Victoria’s Secret commercials.

According to TMZ, NBC asked Lane Bryant to make a “minor edit” to comply with broadcast guidelines.