You've heard of Black Friday and Cyber Monday, but what about Small Business Saturday?
This year on November 26, shoppers are encouraged to shop at local businesses.
Small Business Saturday is a registered trademark ofAmerican Express and was first observed in 2010.
Before it was promoted by American Express, the hashtag #SmallBusinessSaturday was used to promote small businesses on any Saturday, not just the Saturday between Black Friday and Cyber Monday.