In an era of cyber privacy concerns, getting your kids involved can be critical

Posted at 11:44 AM, Jan 31, 2018
and last updated 2018-01-31 16:49:16-05

NORFOLK, Va. - Data security and privacy continue to be top of mind in an era where the world seems more connected than ever.

There's growing concern among Americans about the way personal data is being collected, and with more and more devices being connected, the National Cyber Security Alliance says it is critical that personal information be protected.

“Companies of all sizes and from all industries are continuously collecting enormous amounts of personal data. Consumers want to know how their personal information is collected and protected and with whom it is shared,” said Russ Schrader, NCSA’s executive director. “In fact, respecting privacy is not only a protective measure, but also a smart strategy for enabling consumer trust and enhancing reputation and growth.”

Among the concerns are more high-tech gadgets, like watches, cars and even toys for children. Personal information collected from these devices can be exposed or used in nefarious ways.

The National Cyber Security Alliance says it is critical to make sure children aren't inadvertently sharing sensitive information and that parents are monitoring what's happening.

"If there is an app associated with it, go ahead and look at the app and figure out what you can turn off or enable with regard to the particular toy," National Cyber Security Alliance Executive Director Russell Schrader shared with News 3 anchor Todd Corillo.

They say it's important to have conversations with kids about what they are sharing online and to only set rules that they themselves are willing to follow in order to set a good example.

The Better Business Bureau's Children's Advertising Review Unit also has tips to keep kids safe:

Do Your Research

When considering an internet-connected device, research the product before you hit the stores. Most information you need cannot be found on the box. Instead, do an internet search of the product and read online reviews. Check the company's business profile on  A simple search may uncover a slew of security issues.

Know the Law

The Children’s Online Privacy Protection Act (COPPA) is designed to protect children’s personal information. Toy companies must post privacy policies that describe how personal information is collected from children and how it is handled. The policy should not only describe the toy’s data collection practices but also the practices of other companies they are working with who may also be receiving  personal information through the device as well.

Read the Privacy Policy

Curl up by the fire with a good… privacy policy. Yeah, you heard us! You should be able to find the privacy policy online, either in the app store or on the toy’s website. Look for the following:

  • A list of who is collecting personal information
  • What information the device collects and how it’s used
  • How personal information is stored
  • Who has access to data
  • Your parental rights

If you can’t find a privacy policy or the information above, contact the company directly. If you aren’t satisfied with the answer or can’t find one, consider purchasing another toy.

Parental Rights

  • Privacy policies must give parents the chance to review their child’s information, delete it and give them a chance to refuse to allow further collection. Parents also have the right to agree to collection and use of their child’s information, but still not allow disclosure to third parties. Companies also must, if asked, give parents a way to review personal information collected from their child, give a way to revoke consent and refuse further use or collection and delete their child’s information if asked.
  • If a toy collects personal information, COPPA requires that parents are given notice before their children’s information is collected. Operators are also required to get verifiable parental consent before collecting, using or disclosing personal information from a child.

Hope for the Best, Prepare for the Worst

Use this as an opportunity to teach your children online responsibility. Educate your children about the importance of safeguarding personal information and the potential dangers lurking online. Encourage them to speak up if a questionable situation occurs.

Use a Secure Connection

Only connect toys over secure, password-protected Wi-Fi or VPN (Virtual Private Network). Avoid using public connections, which may easily allow unwanted access to toys if there are security flaws. (Parents should also be on the look out for Wi-Fi scams.)

Check Please

Don’t assume privacy settings are set by default; check the parental controls and don’t forget to password-protect your settings. Be aware of parental controls and safety measures the toy has in place like limiting who your child can communicate with.

Stay Up to Date

Find out if the company will contact you if there are any security breaches or software updates to protect a toy’s security. Always install software updates and security patches in a timely manner.


Have your children use their toys in family areas of the home so you can closely monitor usage. Review any video or audio that is recorded by any device. Don’t be outwitted by your child. Kids are brilliant when it comes to technology but it can be dangerous for them. Remain engaged; be aware of who they are communicating with and what content is being shared. Ever heard the term helicopter parent? Engage.

Major Turnoff

Turn off all connected devices when not in use to ensure personal information is not inadvertently collected.

Take Back the Internet

If you’re not sure how to do something, there is probably another parent who does—and they may have even made a YouTube video about it! You can learn anything from “How to Turn off iPhone Purchases” to “How to Set Parental Controls”.  Answers to almost all of your questions can be found on the Internet…as well as things you didn’t think to ask!

We’re Not Made of Money

Talk to your child about appropriate online spending. If you allow your child to make online purchases, educate them about the responsibility. You may want to consider restricting purchases to prepaid cards to avoid overspending.

Pull the Plug

  • Unplugging is important too. Teach your kids that the addictive buzzing and pinging doesn’t take the place of family time. Continue to encourage real-life socialization as well. Add or subtract time as a reward or punishment for children’s behavior.

  • If you’re worried about kids’ online interactions, use programs and devices built-in features to turn off Internet connectivity, disable digital purchases and restrict interactions to pre-approved friend lists.