HERSHEY, Penn. - The candy war has begun and it's on like Donkey Kong.
Two weeks ago, weighing in at more than 4,700 pounds and measuring 2 feet high and 26 inches wide, the Guinness Book of World Records declared Waco, Texas, as the home to the world's largest chocolate nut bar - a Snickers the size of 43,000 single-size candy bars put together.
The record didn't last long.
Hershey has one-upped Mars with an even bigger version of a Reese's Take 5 candy bar weighing 5,943 pounds and measuring 9 feet long by 5.5 feet wide by 2 feet high, the Hershey Company said.
The enormous candy bar took five days to create and was presented Friday at Hershey's Chocolate World in Hershey, Pennsylvania.
"The Reese's team believes records, even those just a few weeks old, are meant to be broken," said Veronica Villasenor, senior director of the Reese's brand.
A team of more than 40 people from The Hershey Company's research and development center and manufacturing facilities helped bring the chocolate bar to fruition.
Both Mars and Hershey said the world record attempts were a tease to their respective Super Bowl commercials.
The candy bar will be distributed to Hershey's employees, according to Guinness World Records guideline requirements, which says all food-related records have to be donated or consumed.