CHESAPEAKE, Va. — “I grew up in a lot of pain. I’m pigeon towed and my bones are twisted in. I was in and out of the doctors office my whole childhood.And every time I’d go to the doctor, we went to Toys R Us And I’d get a small lego set. It was always my sweet relief,”
That welcome distraction stuck with him. But it wasn’t until his daughter suggested walking across legos for a childrens’ charity that momentum began to ‘build,’
In 2018 He broke a Guinness Book World record walking 120 feet barefoot on legos. He went on to break two more world records.
“This is the one that Jimmy Fallon joked about me on the tonight show that was so cool!”
That shoutout and his World records garnered this lego-loving character 1.2 million Tik Tok followers.
And with all the national attention, this former portrait studio owner realized he had a platform to do something good.
“This is it. This is what I was put on this earth to do. I cashed out my retirement and haven’t looked back since,”
He started the Little Bricks Build Experience charity. In 6 years he’s delivered 20,000 building sets to 62 children' s hospitals around the country.
“Your passion is how you make yourself happy at the end of the day and your purpose is how you make other people happy”
With his charity and online presence clicking into place, he decided to launch his own lego style building bricks company.
“We go beyond the brick. We provide stories, we provide videos. We provide extra activities that go along with every single set,”
Walmart carries his building sets and the goal is to make enough money in sales to grow the charity and make sets more accessible to kids everywhere.
“My passion was lego and I saw this opportunity where my purpose and my passion could align,”
Russell Cassevah and his little bricks charity bringing smiles to sick children is positively Hampton Roads.
