Coast Live


The art of negotiation on Coast Live

Posted at 2:54 PM, Sep 27, 2021
and last updated 2021-09-27 14:54:31-04

HAMPTON ROADS, Va. - Whether it's as simple as purchasing a car or complicated as making multi-million dollar deals, we all negotiate more than we realize. Cash Nickerson, one of the nation's top experts at negotiation joins us to talk about his new book, "Negotiation as a Martial Art - Techniques to Master the Art of Human Exchange".

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