This month, you can satisfy your sweet tooth and help local shelter animals find fur-ever homes.
All September, Mid-Atlantic Dairy Queen is donating 100 percent of "Pup Cup" sales to five area animal shelters.
Pup Cups are small cups of ice cream that customers can give to their dogs. Each costs $1.39.
Mid-Atlantic Dairy Queen, which currently operates 13 locations in and around Hampton Roads, says the effort comes during National Responsible Dog Ownership Month and follows several months of high sales despite COVID-19.
"One of the big things we know about Hampton Roads is that dogs and animal rescues are incredibly important. We thought what better way to give back to the local community than by giving to animal shelters," said Matthew Bean, Director of Marketing for Mid-Atlantic Dairy Queen.
Bean says the goal is to sell $10,000 worth of Pup Cups to be split evenly by the five shelters; Chesapeake Humane Society, Adopt a Spot Dalmatian Rescue and SPCAs on the Peninsula and in Norfolk and Virginia Beach.
"We sometimes take out adoptable animals over here just to give them a treat, get them out of the shelter," said Sydney Monduy with Virginia Beach SPCA. "When we heard we had the opportunity to partner with them and that they were giving back to us, we just love partnering with our community in support of animals."
Monduy says the donated dollars will help with medical care and other needs for animals at the shelter.
For more information about the promotion, click dqhamptonroads.com.