ROANOKE, Va. – Kroger announced a $5 million fund that would be directed towards organizations that support the advancement of the Black community and diversity, equity and inclusion initiatives.
In addition to the donation, the Kroger African-American Resource Group created an “Allyship Guide: From Awareness to Advocacy,” to help educate Kroger’s staff and community partners on racism, injustice and the actions that allies can take to be actively anti-racist.
“The allyship guide was developed to spur reflective thoughts, hard conversations and bold actions. We hope you find the resources and content motivational, insightful, eye-opening and, maybe even heartbreaking or infuriating,” the guide states.
Kroger Mid-Atlantic President Paula Ginnett says it is not the time to remain silent and Kroger is committed to being a financial resource for the black community and educational resource to the community.
“I know on a local level, we’re looking forward to partnering with more groups who work to uplift the Black communities in Virginia, West Virginia and the other markets that we serve,” Ginnett says.
The company says they will create more opportunities for associates to share thoughts, feelings and experiences with discrimination, including virtual listening sessions with associates and leadership with CEO Rodney McMullen.