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Wendy's unveils new breakfast menu

Posted at 8:38 PM, Feb 04, 2020

Wendy's announced on Tuesday that locations will begin serving an all new breakfast menu on March 2..

The breakfast menu will include a Breakfast Baconator, Honey Butter Chicken Biscuit and Frostyccino.

"People deserve a delicious, affordable and higher quality breakfast than what they're currently getting, so that's exactly what we're going to serve when Wendy's launches breakfast nationally on March 2," said Kurt Kane, President, U.S. and Chief Commercial Officer of The Wendy's Company.

"Our crew will be hand-cracking fresh eggs on all our breakfast sandwiches and leaning into the quality ingredients that have long set Wendy's apart from the competition," Kane added. "We've crafted unique sandwiches that will leave you craving another, like the Breakfast Baconator, which features a fresh-cracked egg, signature sausage patty and six strips of Applewood smoked bacon."

Currently, the vast majority of Wendy's locations open at 10 a.m. for lunch, but breakfast items are becoming a growing segment of the fast food industry.