It's called the Cool School Challenge. A day before the grown-ups go in, kids from local schools take the icy plunge at the Virginia Beach Oceanfront. These are kids that have been busy raising money for Special Olympics Virginia.
So far, students at Virginia Beach's Kemp's Landing Magnet School have raised more than $14,000.
Eighth grader Sonia Deshmukh says it's an amazing feeling making a difference. "It feels really good. I mean that's like the only way I can put it."
Seventy-one kids from Kemps Landing are going to be taking part in the Cool School Challenge. They say their key to raising money is social media, according to teacher Christopher "Eric" Bone.
"It was a surprise to see how much we've gotten so quickly, but we still have quite a ways to go and we're looking for some support. We'd love to come in first; it's about raising money for the cause more importantly."
Some benefited from Mother Nature. Last week's snow had one student taking action with a snow shovel to raise money. Another student threw a Superbowl party and asked guests for donations; she raised around $600.
With a few days left, they're trying to reach their goal of $17,500.00 and because of that, we presented the students with a NewsChannel 3 People Taking Action award along with a $100 Visa gift card from our community partner Southern Bank.
If you'd like to take action for the students at Kemps Landing Magnet School click here.