NEWPORT NEWS, Va. — Dairy Queen's pup cups are back in Hampton Roads, and buying one for your dog can help animals in need.
The treat is available for $1.99 at participating locations. One dollar from every purchase goes directly to four local animal shelters.
The fundraiser, which started in 2020, has generated more than $42,000 in donations to Hampton Roads animal shelters.
“Our customers have embraced this fundraiser since it began in 2020. Every Pup Cup purchase helps provide local shelters with resources to care for animals while they wait for their new homes,”said Matthew Bean, Director of Marketing and Public Relations for Mid Atlantic Dairy Queen.
This fundraiser throughout Hampton Roads, benefits the Chesapeake Humane Society, the Norfolk SPCA, the Peninsula SPCA, and the Virginia Beach SPCA. The money helps provide resources to care for animals waiting for new homes.
"It makes a big difference for us because, as a small private shelter, all of our funding comes through community support and fundraisers like these, so it makes a big difference to us," said Jessica Geary of the Peninsula SPCA.
Geary also shared the funds go toward more than just the basics.
"It keeps the roof over the heads of the animals that we take care of. We can, of course, provide food for them, provide treats, provide toys and those comforts, but also enrichment. It's important for animals to, of course, be physically healthy, but we want to make sure they're mentally healthy as well."
Dog owners can bring their pets through the drive-thru or enjoy the patio. Dairy Queen encourages customers to consider their pet's dietary needs before purchasing.
The fundraiser runs through the end of September.
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